Steve Jobs er trådt tilbage som CEO og i den anledning har vi fundet ni mindeværdige citater fra Jobs tid som CEO hos Apple fra 1997 til 2011.
“Nobody has tried to swallow us since I’ve been here. I think they are afraid how we would taste.”
Citat fra Apples aktionærmøde 22/4 1998.
“We made the buttons on the screen look so good you’ll want to lick them.”
Citat fra Fortune magazine april 2000 om Mac OS X’s Aqua brugerflade.
“I would trade all of my technology for an afternoon with Socrates.”
Citat fra NewsWeek august 2001.
“We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.
Citat fra Macworld magazine februar 2004. Et spændende citat efter at der nu er rygter ude om at Apple vil producere et fjernsyn. 😉
“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.
Citat fra “The Seed of Apple’s Innovation”i Business Week , oktober 2004.
“Everyone wants a MacBook Pro because they are so bitchin’.”
Citat fra Apples aktionærmøde april 2006.
“I make 50 cents for showing up … and the other 50 cents is based on my performance.”
Citat fra et aktionærmøde i 2007, fra Appleinsiders artikel “Jobs: ‘I make fifty cents just for showing up'”.
“And one more thing…”
Citat fra en række keynotes 😉
“People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works”
Fra The Guts of a New Machine (30. november 2003)
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